Capture & production
Video production
Real shoots, AI generation, and the two meshed together — with every generated frame labelled as generated.
Real, generated, and the seam between them
Scroll through a delivery. Every frame carries a badge saying how it was made — because a client who cannot tell the difference on our own website has no reason to trust the labelling on their campaign.
- Video slot
Placeholder. The finished asset for “The shoot” drops in here.
CapturedVideoThe shoot
Crew, lighting, direction, and a person in front of the lens. Some things cannot be generated, and a face your customers recognise is one of them.
Filmed or photographed on location.
- Video slot
Placeholder. The finished asset for “Generated coverage” drops in here.
AI-generatedVideoGenerated coverage
Shots produced entirely by a model — b-roll, product moves, environments, the fifteen seconds that would otherwise cost a second shoot day.
Produced by a generative model. No camera involved.
- Video slot
Placeholder. The finished asset for “Real footage, extended” drops in here.
Captured + AIVideoReal footage, extended
A captured plate continued past where the camera stopped: a longer move, a cleaner background, a version of the shot you did not have time to get.
Real footage extended or altered with a generative model.
- Video slot
Placeholder. The finished asset for “Delivery” drops in here.
Captured + AIVideoDelivery
Cut for each channel it has to live on, with a written breakdown of which frames were captured and which were generated. Your legal team should never have to ask.
Real footage extended or altered with a generative model.
What you actually get
Not a scope of work written to be unfalsifiable. Four things that either exist at the end of the engagement or do not.
Location and studio shoots, directed and delivered
AI video generation and editing, including extending real footage
Clear labelling of what is captured and what is generated, on every asset
Delivery in the formats and aspect ratios each channel needs
Also in capture & production
Talk to us about video production.
Tell us what has to be true at the end. If this is not the service that gets you there, we will say which one is — or that nobody needs to build anything.